I think Olympus has turned into one of the most confusing companies making digital gadgets today. On the one hand they create the m:robe which is critically laughed at and then spend the stupid amounts of cash on advertising it on the superbowl so it can be universally laughed at. Oh, and note the website URL olympusgroove.com. Oh yeah, when I think Olympus, I think groooooovin'!
On the other hand, here is a company that has just announced two lenses for their digital SLR cameras: 35mm equivalents of 28-70 and 70-200 which both have a constant f/2.0 through the range. In layman's terms thats two lenses that give the user what is a more than full range of magnification with the ability to handle very low light situations - its quite astonishing.
In a more contained way we can see this odd duality from the company in just one of their new cameras. The E300 "Evolt" is one of the smallest and most advanced SLRs I have seen. It looks to be a great camera at a great size and yet they decided to call it the "Evolt". The "Evolt"? Give me a break.
Maybe its a company of decent engineers being run by a lunatic - that seems to happen a lot.
Posted by dmason at February 20, 2005 08:50 AM